Let’s Usher Cold Prospects Into Your Funnel With
Gut-Punching Ad Copy
(And without getting struck by Facebook gods lightning)
Howdy,
After writing 612 (and counting) FB ads copy for multiple 6, 7, and 8 figure companies across a wide variety of niches, I can tell you that…
Facebook Ads Still Work AND You Should NOT be Happy with a Meager 1.5% CTR Link
Here’s the thing though…
Gone are the days when you could grab some eye-catchy stock photo…
… set up the targeting, click “publish”…
… and wait for the PIXEL to work its magic.
Facebook ads have drastically changed…
… and unless you’re able to bond emotionally with your audience… you’ll burn loads of cash with nothing to show for it.
The reason I was able to get unheard of Facebook ads performance for my clients (proof coming in a minute) is that I do things differently than 99% of the folks who advertise on Facebook.
I use no templates. No gimmicks.
I don’t write cute 2-liners and slogan-based copy…
I rather craft compelling stories…
And I always find the soundbite that will…
Make Your Prospects' Hearts Pound And Glue Their Eyes To The Screen
After studying hundreds of “millions-making” ads…
… and writing some of my own…
… it became crystal clear to me that the “words” that are detached from emotions are flat out worthless.
That’s why you don’t need a “wordsmith”.
Because it’s never about the words themselves…
… it’s NEVER about what happens in the prospect’s mind…
It’s about what happens in their HEART.
And this is NOT theory…
This is not some random concept that popped in my head on a random walk to the gym…
It’s rather why Hollywood keeps fascinating and gluing people to the screen…
This is why a trailer of a movie is the make or break of the movie…
Hollywood isn’t a movie business…
And copywriting isn’t a “wordsmith” trade…
Both are in the….
Emotion Delivery Business And You Gotta Make People Feel Something…
Your Facebook ad is a movie trailer.
It’s either gonna build anticipation and make people click your ad with sheer eagerness…
Or it’d be like a lousy salesman cringing at his bad luck…
… a few minutes before stuttering to explain his subpar performance to his boss.
Here are some examples of how an emotion-heavy copy open up (written by me)
(it starts right in the middle of the action OR it calls out an ego-based trait of the target audience)
If you’re in the target audience, it’d be quite a challenge to read that and not click “see more”
Who am I and What Makes me Qualified To Say All this
My name is Youcef. I’m a direct response copywriter specializing in Facebook ads funnels.
And more specifically, Facebook cold traffic funnels.
I’ve worked with world-class businesses and entrepreneurs to craft a messaging that’d not only get the “click”…
… but more importantly, put the prospect in the right frame of mind before entering the funnel.
I’ve sold all sorts of products and services: fashion, jewelry, self-development, biz opp, coaching, elder supplements, pet supplements, finance, Saas…etc
You name it, I’ve probably sold it.
But honestly what makes difference isn’t the number of niches that I’ve written for…
It’s rather the fact that I’m a savvy student of marketing and…
Unlike the Average “Joe” Copywriter, I Put my Own Money on the Line, in the Most Cutthroat Niches
If you’ve been in the Facebook ads world for more than 30 seconds…
Then you know most marketers’ nightmare is advertising health and finance products.
Truth be told…
FB doesn’t joke around when it comes to making outlandish claims and false promises in these two niches.
But here’s the thing…
With story-based gut-punching copy, Facebook will not only approve your ads…
… but it’d also love your account and reward you handsomely.
Because your copy will blend in with the rest of the content and create an enjoyable user experience. And that’s what Facebook cares about.
To prove how doing things my way can be game-changer, every once in a while I promote some affiliate offer with Facebook ads.
Not necessarily to make money off of that but because I’m a savvy marketer and I crave being in the trenches every day pushing my expertise to the limits.
Look at the results I’ve got with this campaign promoting a type 2 diabetes reversal product (talk about a non-compliant as heck product)
You see, the vast majority of copywriters NEVER spent a dime of their own on the copy they wrote, EVER.
They don’t know the feeling of a campaign going live… then keep hitting refresh to see if anyone has bought or opted in…
And they don’t know how you feel when you have to face another failed attempt to take your biz to the next level….
They didn’t bang their heads against the wall after burning loads of cash on a losing ad…
They didn’t have sleepless nights analyzing funnel stats and trying to figure out where the bottleneck is…
That’s why their copy’s sloppy and ineffective.
So unlike all theory-oriented copywriters, the copy that I write for my clients is copy I would put my own money behind.
And that, dear friend, is my X-Factor.
Some of My Amazing Clients
And here’s What my clients have said about my work
Did you say FB compliance?
Alright, alright…
Let’s address the biggest elephant in the room… Compliance.
Honestly, with story-based gut-punching copy, compliance is simply not an issue anymore.
It’s completely irrelevant.
I never had an ad rejected because of a copy.
Simply because I don’t make any claims… I don’t need to!
I rather tell a story that my target audience can relate to and identify with.
The example that I showed you above is for a diabetes type reversal product… talk about an anti-compliance product…
And as you can see not only it was approved and it runs…
But it also delivered great results.
