Month: March 2022

Secret Formula to Grab Your Prospect by the Throat and Force him to Read Your Ad

I know I know, too aggressive, and I may have offended some flowerish folks.  I’m cool with that. Cuz this is not cookie-cutter stuff to make you feel all good and positive while your ad sucks shit. This is designed to give you actionable steps to make your advertising better, achieve higher returns, and eradicate …

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How to win in life and business by thinking unlike the vast majority of people

Your current position in life is due to one thing. But before telling you what it is let me tell you what it’s not. It’s not where you come from. Not your race. Not the color of your skin Not your religion. Not your college degree or even “who’s your father”. Of course, all these …

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Why do logical approaches fail to create high converting sales copy and what to do instead

Look, not bashing logical folks, I have a background in engineering, math tutoring, IT… etc So my mind is pretty logical in its reasoning. However, when It comes to writing copy, logic takes the backseat. Why? Because people buy on emotions and justify with logic. So, we always have to hook the prospect emotionally before …

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market research

3 Steps to Conduct a World-Class Market Research So You Can Craft Compelling Copy That Resonates with your Audience 

What’s the key component that would determine the success of your business? Well, you might say sales and marketing, operations, customers service, fulfillment, shipping… etc. While all these answers are correct, they’re only the walls of the house. A house that’s built (hopefully) on a rock-solid foundation. So if you haven’t built that foundation you …

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