Month: April 2022

SELL MORE

Secret Technique to Sell More (for Subscription Offers)

In the last couple of months, I’ve been working with a pet supplements company helping them with their front-end acquisition via Facebook ads. Great company, top-notch products, and thousands of testimonials. But one objection was coming up again and again when we served our ads to cold traffic. People complained about the price of our …

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3 EASY Steps to Increase Conversions Using Testimonials

To sell effectively and ensure optimal results you must implement the six pillars of persuasion that Robert Cialdini had pioneered. In this article, I’m going to focus on one of those pillars: social proof. And more precisely, testimonials. You’ll find out: Why testimonials matter and how most entrepreneurs and marketers use them. 3 Easy steps …

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