Do you know the saying “You should spend 80% of your time writing copy on the headline.” ? Well, that is excellent advice from the legendary D. Ogilvy. But in the world of Facebook… 80% of your time should NOT be spent on what Facebook calls a headline. Simply because that’s not what would make …
The Most Important Element of Your FB Ad Copy (hint: it’s not the headline) Read More »
What if you could increase the price of your order bump by 37% without having your conversion rate plummet? And sometimes that slight price increase is all you need to break even on cold traffic or even be profitable. In today’s article, I’ll show you how (after I rewrote the order bump copy), my client …
[Case Study – Fitness Niche] 37% Increase In Order Bump Value After Rewrite Read More »
A few weeks ago, I decided to put my money where my mouth is. You see, as a FB cold traffic copywriter, I wanted to run cold traffic to an affiliate offer and see if I can pull it off. My goal wasn’t necessarily to make loads of cash and buy myself a Lambo. Not …
[Case Study – Health Niche] 5%-8% CTRLink on FB Cold Traffic Read More »
In the last couple of months, I’ve been working with a pet supplements company helping them with their front-end acquisition via Facebook ads. Great company, top-notch products, and thousands of testimonials. But one objection was coming up again and again when we served our ads to cold traffic. People complained about the price of our …
Secret Technique to Sell More (for Subscription Offers) Read More »
To sell effectively and ensure optimal results you must implement the six pillars of persuasion that Robert Cialdini had pioneered. In this article, I’m going to focus on one of those pillars: social proof. And more precisely, testimonials. You’ll find out: Why testimonials matter and how most entrepreneurs and marketers use them. 3 Easy steps …
3 EASY Steps to Increase Conversions Using Testimonials Read More »
I know I know, too aggressive, and I may have offended some flowerish folks. I’m cool with that. Cuz this is not cookie-cutter stuff to make you feel all good and positive while your ad sucks shit. This is designed to give you actionable steps to make your advertising better, achieve higher returns, and eradicate …
Secret Formula to Grab Your Prospect by the Throat and Force him to Read Your Ad Read More »
Look, not bashing logical folks, I have a background in engineering, math tutoring, IT… etc So my mind is pretty logical in its reasoning. However, when It comes to writing copy, logic takes the backseat. Why? Because people buy on emotions and justify with logic. So, we always have to hook the prospect emotionally before …
What’s the key component that would determine the success of your business? Well, you might say sales and marketing, operations, customers service, fulfillment, shipping… etc. While all these answers are correct, they’re only the walls of the house. A house that’s built (hopefully) on a rock-solid foundation. So if you haven’t built that foundation you …